Alexandra Makriyanni
Brand Strategy & Creative Direction
ABOUT
I work at the intersection of brand, culture and creativity, with over eight years of international experience across hospitality, fashion, beauty and lifestyle. My background spans in-house and agency environments, shaping brand strategy, content and partnerships across Europe, the UK and the US for global and culture-led brands including Ace Hotel, H&M, L’Oréal, Korres and Ergon Foods.
Much of my work is built on long-standing relationships with designers, artists, creators and production partners across Greece, Europe and the US. I regularly lead photo and film productions and move comfortably between concept, direction and execution, with a clear point of view and strong attention to craft.
CV
Freelance Marketing & Brand Consultant, Athens (2025–Present) Ace Hotel/Atelier Ace: Marketing & Brand Partnerships Manager, Athens (2024–2025) H&M: Content Production Manager East Europe, Athens, (2023–2024) Publicis Groupe: Content Manager (L’Oréal & Visa Accounts) Athens, (2021–2023) Ergon Foods: Social Media Manager (GR, UK, EU) Athens, (2020–2021) Ace Hotel/Atelier Ace: Social Media Manager, London, (2019–2019) Korres: Creative Brand Executive (EU, UK, US), Athens, (2017–2018)
Background
Social Media Awards 2022: Best in B2B Social Media Campaign. Client: L’Oréal
Awards
Deree, The American College of Greece Bachelor's Degree in Communication
Education
COLLABORATIONS
Ace Hotel/Atelier Ace H&M (Rabanne, Mugler) Publicis Groupe L’Oréal Visa Mastercard Korres Ergon Foods
Brands & Platforms
Onassis Stegi, Stegi Radio, NTS Radio, National Portrait Gallery (London), London Fashion Week, London Design Festival, Resident Advisor, The Breeder Gallery, Alekos Fassianos Estate, and more.
Creative & Cultural
Wallpaper*, Architectural Digest—Great Design Hotel Award 2025, Highsnobiety, Condé Nast Traveller, Eater London, Apartamento, Phaidon, and more.
Editorial & Press
BRAND
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CULTURE
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CREATIVE DIRECTION
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SOCIAL
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EXPERIENCE
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COLLABORATIONS
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BRAND + CULTURE + CREATIVE DIRECTION + SOCIAL + EXPERIENCE + COLLABORATIONS +